marketing
The revolution may be televised, but it is also going to be packaged and sold back to us.
Read MoreRevving up marketing machinery raises some uncomfortable questions: Why should donors give funds to a theater if their money is going to pay for focus groups and demographic studies rather than to support the work of artists?
Read MoreLet me get this straight. President and CEO of the Citi Performing Arts Center (CPAC), Josiah Spaulding Jr., presides over five straight years of budget deficits and arts programming cuts, including slashing the budget of this summer’s Shakespeare on the Common production, and he earns a $1.265 million bonus. This is shameful, especially given that…
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Book Review: Placing University Branding Irons in the Critical Fire
Any reader curious about the multifarious and complex relations between academic values and branding will find much to mull over in these essays.
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