View or download The Arts Fuse Advertising Overview pdf.
The Arts Fuse is pioneering arts journalism for the digital age.
Launched in 2007 by Editor in Chief Bill Marx, artsfuse.org now has 25,000+ monthly visits, 2,000+ articles, 1,000+ email subscribers, 5,000+ Facebook fans, 1,100+ Twitter followers—and they’re all growing daily.
We’re helping to create a new eco-system for arts journalism, with a small army of 60+ writers, editors, and photographers. We celebrated our sixth anniversary in the summer of 2013.
Without printing presses, delivery trucks, production studios, or satellite dishes to deliver our editorial content, our expenses are very low. All our revenue goes to our writers and to marketing expenses to keep growing our readership.
We feel strongly that arts writers and critics should be paid for their work. No one is getting rich at The Arts Fuse, but we are all committed to creating thoughtful, intelligent reviews, previews, commentary, and interviews for our readers and American culture.
Our business model includes revenue from several sources, including readers (we raised more than $10,000 from our readers over the past 12 months!), grants (we’ve already received grants from Google and Mass Humanities and have additional applications pending), major donations, and underwriting/advertising.
To date, our advertisers have included Ashmont Hill Chamber Music, Boston Ballet, Boston Baroque, Boston Book Festival, Boston Gay Men’s Chorus, Boston University’s College of Fine Arts, Boston Women in Media + Entertainment, Blue Heron Choir, Central Reform Temple, Coro Allegro, Elliot Norton Awards, Emmanuel Music, From the Top, Future of Music Coalition, JP Music Festival, John Coltrane Memorial Concert, Moonbox Productions, New Repertory Theater and the Newport Jazz Festival. We thank them all for their support!
The Arts Fuse’s readers come to our site because they love the arts, culture, and entertainment. They are not here for any other reason. These are likely your best customers or patrons.
Why do readers want and need editorial coverage that The Arts Fuse provides? Because we have become a trusted news source that looks at the arts through a critical lens so they know they are not just being marketed to and told how wonderful every production, exhibit, or release is. If a news organization thinks everything is spectacular all the time, it’s hard to trust them, right? Right.
Recent data from Quantcast (a web company that aggregates and analyzes data about Internet users to help advertisers know who they are reaching) show that many of our readers are young, affluent, and passionate about the arts and culture. These demographics from Quantcast represent US Readers, but also reflect readers in Greater Boston and New England.
Advertising currently ranges from $25 to $50 per banner per week. If you are interested in committing to a full season or year, we also have discounted rates available.
More information on our writers, readers, past advertisers, reader testimonials, and why your organization should underwrite/advertise on The Arts Fuse can be read in our six-page, downloadable pdf.
Have a question or want to get started? Email Charles McEnerney (firstname.lastname@example.org)